International Conference of Marketing 2026 | Call for Papers | IIM BODH GAYA

Greetings from the Indian Institute of Management (IIM) Bodh Gaya!

We hope this message finds you safe and well. It gives us immense pleasure to announce the second edition of IIM Bodh Gaya's flagship marketing conference, the INTERNATIONAL CONFERENCE ON MARKETING (ICM 2.0), scheduled for 14th & 15th March 2026.

The theme for ICM 2.0 is: "AI-led Transformation in Consumer Experience and Marketing Strategies."

As new consumption sensibilities and value systems continue to emerge, it is vital to examine how marketing is evolving in this changing landscape. This conference aims to provide a global scholarly platform for meaningful discussions on shifts in consumer behaviour and the strategies brands can adopt to manage and exceed customer expectations in this new reality.

The conference further seeks to highlight the transformation of the consumer journey in an increasingly digital business ecosystem, and to explore how marketers can design superior consumption experiences by integrating AI-driven insights, consumer well-being, and sustainable business practices.

Publication Opportunity: Selected papers will be considered for publication in ABDC and Scopus-listed journals.

Please submit your paper using this Submission Link.

Keynote Speakers:
We are honored to have an exceptional lineup of keynote speakers representing global excellence in academia and research.

Prof. Lim Weng Marc - Distinguished Professor and Dean of Sunway Business School, Sunway University, Malaysia, is a leading scholar recognized for his contributions to business education and strategic leadership in Asia.

Prof. Anand Kumar Jaiswal - Professor of Marketing at the Indian Institute of Management Ahmedabad, India, is known for his extensive work in consumer behavior, services marketing, and sustainability.

Prof. Geeta Menon - Abraham Krasnoff Professor of Global Business and Professor of Marketing at NYU Stern School of Business, USA, is an internationally acclaimed expert in consumer psychology, advertising, and brand management.

Prof. Shaphali Gupta - Professor of Marketing Management at the Indian Institute of Management Kozhikode, India, brings deep insights into consumer decision-making, market strategy, and behavioral marketing.

Prof. Madhu Viswanathan - Professor of Marketing at the Indian School of Business, India, is widely recognized for his pioneering research on marketplace literacy and consumer well-being.
Together, these distinguished speakers will share their perspectives on emerging trends, research frontiers, and the evolving landscape of global marketing and management

For detailed information, please refer to the attached conference flyer, visit the IIM Bodh Gaya Conference Portal, or the conference webpage at https://iimbg.ac.in/icm2/. We would also be grateful if you could kindly circulate this invitation within your professional and academic networks.

We look forward to your valuable contribution to making ICM 2.0 a grand success.

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भारतीय प्रबंध संस्थान बोधगया

Indian Institute of Management Bodh Gaya

Uruvela, Prabandh Vihar, Bodh Gaya- 824234, India