Tuesday, November 1, 2016

MARKETING '17 / International Conference on Marketing Studies

MARKETING '17 / International Conference on Marketing Studies
31st March to 1st April 2017
Istanbul, Turkey

Papers will be published in DAKAM's online library and in the proceedings e-book (with an ISBN number), which will be given to you in a DVD box and will be sent to be reviewed in the "Thomson & Reuters WOS' Conference Proceedings Citation Index-CPCI"

Enquiries: conference@dakam.org
Web address: http://www.dakamconferences.org/marketing
Sponsored by: DAKAM



MARKETING '17 / International Conference on Marketing Studies will be held at Nippon Meeting Halls in Istanbul. The conference is coordinated by DAKAM (Eastern Mediterranean Academic Research Center) and will be organized by BILSAS (Science, Art, Sport Productions).

The event will be held on the same days with MEDIA AND COMMUNICATION '17 / International Conference on Media and Communication Studies, ADVERTISING '17 / International Conference on Advertising Studies and DESIGN STUDIES '17 / Interdisciplinary Conference on Design Studies, Fields and Methods. Participants will be able to attend any of the sessions of these conferences.



Contemporary Approaches
Case Studies
Factors of influence on marketing strategies
Customer orientation
Organizational orientation
Marketing research
Marketing environment
Market segmentation
Types of marketing
Marketing planning
Marketing strategy
Buying behavior
Marketing roles
Use of technologies
Services marketing
Right-time marketing
Guerrilla marketing
Digital marketing and Social Media
Psychological marketing
Innovations in Marketing
Marketing and Culture
Marketing and Advertisment



NIPPON Meeting Halls in Istanbul

Nippon Hotel, Taksim, Top├žu Caddesi No:6, Taksim, Beyoglu, Turkey. Nippon Meeting Halls are located in the heart of Taksim, the cultural center of Istanbul and it is easily accessible by metro, taxi or bus.



Abstract submission:
DECEMBER 23, 2016

FEBRUARY 17, 2017

Full papers submission:
FEBRUARY 24, 2017




+90 212 244 23 03

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