MARKETING '17 / International Conference on Marketing Studies

MARKETING '17 / International Conference on Marketing Studies 31st March to 1st April 2017 Istanbul, Turkey Papers will be published in DAKAM's online library and in the proceedings e-book (with an ISBN number), which will be given to you in a DVD box and will be sent to be reviewed in the "Thomson & Reuters WOS' Conference Proceedings Citation Index-CPCI" Enquiries: conference@dakam.org Web address: http://www.dakamconferences.org/marketing Sponsored by: DAKAM * CALL FOR PAPERS MARKETING '17 / International Conference on Marketing Studies will be held at Nippon Meeting Halls in Istanbul. The conference is coordinated by DAKAM (Eastern Mediterranean Academic Research Center) and will be organized by BILSAS (Science, Art, Sport Productions). The event will be held on the same days with MEDIA AND COMMUNICATION '17 / International Conference on Media and Communication Studies, ADVERTISING '17 / International Conference on Advertising Studies and DESIGN STUDIES '17 / Interdisciplinary Conference on Design Studies, Fields and Methods. Participants will be able to attend any of the sessions of these conferences. * THEMES Contemporary Approaches Case Studies Factors of influence on marketing strategies Customer orientation Organizational orientation Marketing research Marketing environment Market segmentation Types of marketing Marketing planning Marketing strategy Buying behavior Marketing roles Use of technologies Services marketing Right-time marketing Guerrilla marketing Digital marketing and Social Media Psychological marketing Innovations in Marketing Marketing and Culture Marketing and Advertisment * VENUE NIPPON Meeting Halls in Istanbul Nippon Hotel, Taksim, Topçu Caddesi No:6, Taksim, Beyoglu, Turkey. Nippon Meeting Halls are located in the heart of Taksim, the cultural center of Istanbul and it is easily accessible by metro, taxi or bus. * AGENDA Abstract submission: DECEMBER 23, 2016 Registration: FEBRUARY 17, 2017 Full papers submission: FEBRUARY 24, 2017 * CONTACT conference@dakam.org +90 212 244 23 03